Apple Bcg Matrix - 1035 Words

INTRODUCTION In 1976, Apple Computer, Inc. was established and was incorporated in 1977. Apple’s first product was the Apple I which began the personal computer revolution. In 2007, Apple Computer, Inc. changed their name to Apple, Inc. They made this change because they shifted their focus from only producing computers to producing other products for industries such as entertainment and mobile telecommunications. BCG MATRIX iPod iTunes iPod iTunes iPhone iPad iPhone iPad Mac Mac QUESTION MARK Mac * The Mac software in the Question Mark category shows their potential to either gain market share or degenerate to the Dog category. In both cases, current statistics show high growth rates†¦show more content†¦Then, in June-Aug 2004 something happened, and iPod sales began to grow strongly, quarter after quarter. * Today, we all know where the iPod stands, and what a remarkable success it is. The iPod made the fortune of Apple, and it stands out as the major turning point in the company growth. Apple had always relied on a programme of constant improvement in the product offer. Smaller, simpler, more features, less expensive, constantly challenging the parameters of the key success factors. * By 2006 the iPod was into a fifth generation and the family had extended kinship with the appearance of the iPod shuffle and the iPod Nano. In 2007, the iPod Touch appeared. * The product offer was to swamp the market map in terms of price segmentation and capacity. In 2010, the ma rket share of iPods was claimed my apple CEO Steve Jobs to be at 75%. iTunes * In April 2003, the iTunes Music Store opened. Access to music and downloads became even easier. * A unique blend of hardware, software and content availability. Analysing iTunes, Apple’s digital downloading software and Cash Cow product. * A Cash Cow product is a leader in a mature market, meaning lower growth rates coupled with a high market share. InShow MoreRelatedApple Inc. Steve Jobs1431 Words   |  6 Pages APPLE INC. Steve Jobs Apple Inc. Is an American company and also one of the largest companies across the world with highly valued technology which makes and sells many electronics including Mac software, personal computers and consumer electronics such as iPod, iPhone, iPad and Macintouch line of computers. On 1st April 1976 Apple Inc. was established and it almost 40 years. Further we will breakdown with its historical background. (Rawlinson, 2016) The history of Apple Inc. started with twoRead MoreCase Study : Management People Organization1294 Words   |  6 Pagesand objectives of organizations. Apple Inc. is one of world’s large company. It is founded by Steve Job, Ronald Wayne, and Steve Wozniak in the year of 1976. 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Strategy Formulation1720 Words   |  7 PagesIntroduction In this project I am going to describe the Strategic and Marketing Plan of Apple Inc, Which is the biggest consumer electronics provider in the world. It provides wide range of consumer electronics in the market like MAC computers, IPOD, I Phone, LAPTOP, IPAD. It has about 49,400 employs and over 240 Retails Store all around the world wide out of it 218 are in US and 24 in UK rest in other countries. I personally think that before studying the strategy of any organization we need toRead MoreMarketing Plan For Apple s Marketing Strategy920 Words   |  4 PagesIn January 2007, Apple entered the smartphone industry with a firm stride. Apple s iPhone be-came a pioneer in the Internet-enabled multimedia cellular phone commerce. Its revolutionary fea-tures combined everything consumer could possibly wish for: a GSM standard phone, an iPod and an Internet browser. In less than three month after launching, Apple sold over 1 million of iPhones. However, its success started to fade as an array of complaints and restrictions struck the company with an unexpectedRead MoreThe Process Of Strategic Planning3191 Words   |  13 Pagescomprehensive mission. Vision of Apple. Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them. Apple accomplishes its vision through technologies, which develops for clients and corporations. The company make every effort that customers feel as master of products they buy. The company does not just make a statement, the company ensures out that employees understand the vision and strive to achieve it. The Apple has put systems in placeRead Moreadidas bcg2242 Words   |  9 Pagesï » ¿DEFINITION BCG MATRIX Boston Consulting Group (BCG) Matrix is defined by the following authors as follows: Table 1 Definition of BCG Matrix Pearce (2013) David (2012) BCG Matrix is an approach pioneered by the Boston Consulting Group that attempted to help managers â€Å"balance† the flow of cash resources among their various businesses while also identifying their basic strategic purpose within the overall portfolio. It is also known as â€Å"portfolio techniques†. BCG Matrix graphically portraysRead MoreBusiness Analysis of Apple Company1749 Words   |  7 PagesIntroductions Apple Inc is an American system company which combined with design and innovative technology, selling consumers electronic, computer software and personal computer. The Macintosh line of computer, ipod, iphone, and ipad are most well-known hardware products of this company. Software in this company is including Mac OS, itune, ilife, iwork, aperture, ios, final art studio, logical studio and safari. Apple as an admirable company with high revenue and high profit has been evaluatedRead MoreApple and Their Strategy Essay15522 Words   |  63 Pages 17-18 Bowman’s Strategy Clock 19-22 Reference List 23-24 BCG (Boston Consulting Group) 25-28 Reference List 29-30 Value-Added Chain Read Moreâ€Å"anti-hierarchy† environment in an organization Essay969 Words   |  4 Pagesdifferent organizational units without proper management and direction of any creative thinking. Another way to encourage creative deviance is create a contemporary organizational design that inspires it. Team structure, boundaryless structure, matrix-project structure, and learning structure can promote the idea of â€Å"thinking outside the box† and innovate where innovation is not really expected. Such environments are highly flexible and responsive and strive best in less mechanistic and more organic